RS Rewards
$3M House Giveaway
RS Rewards' flagship campaign — a $3M Gold Coast house giveaway — needed a content pipeline strong enough to sustain a continuous weekly giveaway calendar while keeping ad performance strong throughout.
We led video delivery end to end, planning and producing the video assets that showcased the property and drove the giveaway across Facebook, Instagram, TikTok and Snapchat — sustaining a pipeline of 20+ video assets a week, concept through final delivery.
- Client
- RS Rewards
- Category
- Campaign
- Year
- 2026
- Scope
- Video Production
Launching the Giveaway
Every RS Rewards giveaway starts with a hook big enough to stop the scroll. For the $3M Gold Coast house, that meant lifestyle content announcing the prize alongside a bold, platform-native graphic built to convert on sight.
Inside the Gold Coast House
Once the hook lands, the content has to earn the prize's price tag. This section is pure property content: aerial and ground-level footage built to make $3M feel real and make people picture themselves living there.
Faces of the Giveaway
A $3M giveaway needs a human face people trust before they hand over an entry. These pieces put real people on camera — explaining the mechanics and putting a face to the brand — turning a faceless promo into something that feels hosted, not just advertised.
Win This
The closer. Bold on-screen text over the property itself, built to run as a paid push in the final stretch of the giveaway window. Direct, punchy, no ambiguity about what's on the line.