RS Rewards x UFC
RS Rewards Partnership with UFC
RS Rewards was launching its partnership with UFC and needed content that would introduce the brand to a completely new audience — fight fans who'd likely never encountered a giveaway platform before. The campaign introduced RS Rewards to a new, highly engaged fan base, extending the brand's reach well beyond its existing giveaway audience.
- Client
- RS Rewards x UFC
- Category
- Campaign
- Year
- 2026
- Scope
- Creative Direction, Photography, Videography
Entering New Territory
The campaign opens on tone, not the truck — a moody, editorial product shot built to signal this isn't another giveaway post. It's the visual handshake with an audience that had never heard of RS Rewards before.
The Prize
The truck is the actual prize. Winners could take it outright or walk away with $250,000 cash instead, so every frame had to make the truck look genuinely worth choosing over the money. Staged lighting and a consistent set across every angle make it read as a prize worth winning, not just a branded vehicle.
The Details
Two macro shots, pulled in tight on the build itself: the badge, the wheel, the texture a wide shot skips. It's the kind of detail that makes the rest of the gallery feel earned.
Beyond the Vehicle
The campaign closes back where it opened — on lifestyle, not the product. A reminder that this partnership was about reaching fight fans as people, not just showcasing a truck.